Sabre and SalamAir Forge Powerful Long-Term Partnership, Driving Innovation and Growth in the Airline Industry

Thursday, March 20, 2025

Sabre Corporation, a global leader in travel technology, has announced the extension of its multi-year partnership with SalamAir, Oman’s fastest-growing low-cost airline. The agreement will see SalamAir continue leveraging Sabre’s Radixx solutions, including the Radixx Res reservation system and Radixx Insight for reporting. This renewal underscores SalamAir’s trust in Sabre’s innovative technology as it seeks to enhance operational efficiency and support its ongoing expansion. The long-term collaboration ensures stability and sets the stage for SalamAir’s continued success in a highly competitive airline market.

“This renewal is an important step in our partnership with SalamAir,” said Darren Rickey, Senior Vice President of Airline Sales at Sabre. “As SalamAir continues to grow in the region, we look forward to supporting their journey with the tailored solutions Radixx offers. This extended collaboration reflects SalamAir’s trust in our ability to provide reliable, scalable technology that aligns with their operational needs and strategic goals, including the transition to Offers and Orders. We are proud to be part of their growth and success.”

SalamAir has rapidly established itself as a key player in the aviation industry by offering affordable fares without sacrificing service quality. With an extensive network of both domestic and international flights, the airline has made air travel more accessible to a diverse range of customers. SalamAir’s commitment to operational efficiency, customer satisfaction, and continuous network expansion has driven its swift growth, making it the go-to choice for budget-conscious travelers in Oman and beyond.

“We are pleased to continue our successful partnership with Sabre and their Radixx solutions,” said Steven Allen, Chief Commercial Officer of SalamAir. “The Radixx reservation system (Radixx Res) and data and insights platform (Radixx Insight) have been instrumental in supporting our growth, helping us innovate and deliver a seamless travel experience to our customers. This renewal reaffirms our confidence in Sabre’s solutions and their ability to adapt to our evolving needs as we expand our fleet, network, and market presence.” 

With this renewed partnership, Sabre strengthens its commitment to delivering innovative solutions that empower airlines to enhance their customer offerings, boost operational efficiency, and foster sustainable growth.

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